![]() Even for some B2B marketers, it’s sometimes seemed like it’s just too dull to really engage your audience. Launched in 2003 as a professional social network and acquired by Microsoft in 2016, LinkedIn has always had the least sexy reputation among social networks, with many seeing it mostly as a place to post your resume and headshot for job hunting. LinkedIn, on the other hand, has always been the red-headed stepchild of social media. Over the past decade, Facebook has given way to Instagram and now TikTok as the coolest place to engage with audiences online. Why LinkedIn is so important for B2B businesses ![]() As LinkedIn celebrates its 20th birthday, it’s become crucial for businesses, enabling you to organically boost your company’s presence, build an audience, and effectively generate leads. If you haven’t taken the time to dial in your efforts on this B2B powerhouse, there’s never been a better time. As the largest professional network with over 900 million users, LinkedIn provides incredible reach to relevant, industry-specific audiences.
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